Showing posts with label self promotion. Show all posts
Showing posts with label self promotion. Show all posts
86 Creative Case Study: Oxygen Hair The Before & After
Before & After: With the project finished, it's a good time to have a quick look at the 'before & after' pics and to discuss some of the different aspects of the job. As you can see there is quite a big difference between what we started with and where we ended up.
Oxygen Hair Cutters is an upmarket / cutting edge salon that services what you could describe as an affluent area. The clientele isn't overly young and hip but isn't the elderly either. It's the middle aged, professionals and the like who enjoy a sense of style. The salon also holds bi-monthly art exhibitions with the style of art being modern, abstract and quirky.
The key points of the project brief were:
Create a newer fresher look throughout the salon that embraces the nature of the business and clientele. This was achieved by selecting a new colour palette: black, avocado, silver, donkey & grey.
These colours were then used throughout all communications, including re-painting areas inside and out, adding new lights and furniture pieces such as a new white counter, black work stations and silver mirrors all of which are on wheels so that the salon can be re-configured in almost anyway week by week - further adding to an ongoing sense of freshness.
Re-design the logo that will represent the name in a funky / modern way and to develop an icon / logo to represent 'oxygen' in a visual sense.
This was achieved by going through a heap of fonts and ideas and discussion with the owners until we settled on what they liked and felt right. The icon was meant to be curved and almost modern / organic bubble that could float somewhere between a chemical equation and glyph. Note that the mural elements were also brought into the letterhead to embrace the overall look.
Deliver Signage and identification using the new logo and colours that would re-establish a street presence and clearly communicate what the business was and other relevant info.
This was achieved by removing all of the previous signs and creating new signage that included the name in an 'etchmark' freeze across the windows. this had the added benefit of creating a screen for clients inside sitting in the waiting area and a sense on inclusiveness.
Below this was the 'hair cutters' wording as previously there was nothing in place to explain what the business was. The main rooftop sign was simple and clean and meant to be identity beacon able to be seen from afar. Inside the use of cut out letters added a new dimension to the job.
Create an innovative mural that picked up on the theme of the business that would also add some colour and movement to the interior. This would also work as a nice backdrop for the art exhibitions and provide something interesting for clients to engage with.
The mural was created using stencils, spraypaint and brush and worked in with the interior signage to create a visual from the front to the rear of the inside of the building moving across various background colours of the selected palette. The mural picks up on elements of the decor, signage, logo and iconography and only used the selected colours.
In the end this was a great project to work on with great people and demonstrates what 86 Creative can do across many mediums to deliver innovative visual communication solutions.
It was completed with little fuss and on budget and has received some really positive feedback. So if you've got a project that you think we can help with, why not get in touch, give us an email and we'll see where it takes us!
For more information on this project, please check out the previous posts which go through the work on a step by step basis.
Enjoy.
86 Creative Case Study: Oxygen Hair Part 1
BEFORE:
It's not every day that a client rings to say "we need a complete overhaul".... but when they do 86 Creative is ready for action!
This was a great job and the gang down at Oxygen Hair we're fantastic to work with too.
So this project makes for the perfect case study illustrating what 86 Creative can do.
As the images illustrate above, this hair salon was ready for an update. They operate in a up market location with a clientele to match. The brief was to create something original, fresh and cutting edge without being too over the top or cliche.
The project called for new graphic design elements, new interior & exterior signage, a fresh new interior mural as well as colour coordination and interior styling, all of which was delivered by eighty six creative.
86 Creative Case Study: Oxygen Hair Part 2
AFTER:
So what we have here are the interior aspects of the project.
A vector based mural in the new theme colours which were: avocado, light grey, dark grey and black.
The salon is known to have elaborate floral features that change every week, so this was a great fit with the four colour mural, which combined a free flowing natural theme to compliment the floral arrangements. It also represents a fresh change along with the word oxygen.
Finally, it combines various hair dressing elements which are interwoven throughout. The mural extends from the very front to the very rear of the salon and changes as it presents on each wall colour to create ongoing contrast.
The mural was completed in aerosol, while the doors and windows were painted in gloss enamel.
Added to the mural were new interior stylings, such as light fittings, lamps and a new front desk all in complimentary colours to create a seamless finish.
Next up: the graphic design elements.
86 Creative Case Study: Oxygen Hair Part 3
GRAPHIC DESIGN & LOGO DEVELOPMENT
As a part of the overall project, the development of an all new logo was a must.
After going through a lot of different ideas and concepts we finally arrived at the oxygen icon and font combination above. We played around with all sorts of colour combinations within the selected palate and then ran it out across all visual elements including: graphics, letterheads, cards, stickers, signage and mural.
The oxygen icon is meant to represent the oxygen chemical symbol, being round and like a bubble and still almost like the letter 'o', while the word has been represented in a modern style font but with curved edges to keep inline with the more rounded icon. The letter head and business card uses elements from the mural to tie in with the overall theme.
NEXT UP: The signage elements
In the mean time you can see more 86 Creative Graphic Design right here.
86 Creative: More about us.
Creativity Express!
So you've seen some of the work, you've been to a few of the sites. We appreciate that! Thanks. But what's 86 Creative all about?
Just as a refresher 86 Create is totally committed to developing innovate and original artworks, graphic design and signage projects for quality clients.
At the end of the day we’re about results.
Some the results we speak of are tangible, some of them are less but just as important. You see if we can help deliver good looking work that helps our clients communicate their message better, clearer or easier then that’s just as important for us as the quality of the art we produce as individuals or as a group.
So you could say the other thing we’re about is positive engagement.
Whether it’s a signage project, a complete overhaul of your visual communications or even a group workshop painting in pairs to create a large scale mural with a focus on team building, 86 Creative can deliver an original and quality driven outcome.
We're open to all ideas and want to hear from you, so please feel free to drop us an email at: that86kid@internode.on.net
In the mean time sit back and enjoy our work!
Thanks for your support.
Want to see more work?
Have a look at 86 Creative on Myspace, our Folio, join us on the Behance Network, connect on Artician or MY ARTSPACE.
New Pics over at Flickr
There's a whole bunch of new images of previous artworks that have just been uploaded over at Flickr, so check it out when ya get the chance.....and also peep the 86Kid's all new MYSPACE page too.
Peace
This could be the start of something BIG.
Well here it is, tell ya mum that 86Kid cold done it again!
From here on in it's gonna be real tight and just a little creative, or maybee a lot....let's see how we go huh?
It's time.
One
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