86 Creative Case Study: Oxygen Hair Part 3




GRAPHIC DESIGN & LOGO DEVELOPMENT

As a part of the overall project, the development of an all new logo was a must.


After going through a lot of different ideas and concepts we finally arrived at the oxygen icon and font combination above. We played around with all sorts of colour combinations within the selected palate and then ran it out across all visual elements including: graphics, letterheads, cards, stickers, signage and mural.

The oxygen icon is meant to represent the oxygen chemical symbol, being round and like a bubble and still almost like the letter 'o', while the word has been represented in a modern style font but with curved edges to keep inline with the more rounded icon. The letter head and business card uses elements from the mural to tie in with the overall theme.

NEXT UP: The signage elements

In the mean time you can see more 86 Creative Graphic Design right here.